|
Year |
Hits |
Visits |
Page Views |
Avg Daily Visits |
|
2004 |
196,941,396 |
3,381,204 |
55,067,545 |
9,263 |
|
2005 |
324,687,239 |
6,548,809 |
46,512,743 |
17,941 |
|
2006
|
512,807,416 |
10,874,642 |
65,788,066 |
29,782 |
|
2007 |
812,837,761 |
24,179,321 |
126,349,463 |
66,245 |
|
2008 |
1,044,082,217 |
25,040,636 |
155,349,361 |
70,993 |
|
2009 |
864,000,000 |
22,400,000 |
100,000,000 |
61,000 |
|
2010 |
Over 1,000,000,000 |
23,300,000 |
92,000,000 |
63,000 |
|
2011 |
1,114,964,455 |
26,828,290 |
107,210,673 |
74,523 |
|
Month |
Visits |
Page Views |
Hits |
Bandwidth(KB) |
|
Jan, 2011 |
2,121,002 |
9,121,096 |
93,485,991 |
821,765,439 |
|
Feb, 2011 |
2,160,967 |
8,768,193 |
95,494,064 |
774,209,733 |
|
Mar, 2011 |
2,293,527 |
10,117,082 |
106,851,613 |
867,725,618 |
|
Apr, 2011 |
2,085,772 |
8,771,980 |
92,349,741 |
712,384,087 |
|
May, 2011 |
2,172,717 |
9,371,060 |
93,385,917 |
718,032,119 |
|
June, 2011 |
1,949,804 |
7,718,001 |
84,148,433 |
665,770,927 |
|
July, 2011 |
2,079,693 |
7,758,948 |
87,417,510 |
708,180,472 |
|
Aug, 2011 |
2,138,946 |
9,425,313 |
94,042,628 |
773,019,057 |
|
Sept, 2011 |
2,047,419 |
8,673,374 |
89,733,121 |
804,141,666 |
|
Oct, 2011 |
2,302,465 |
8,447,294 |
93,383,061 |
870,912,905 |
|
Nov, 2011 |
2,555,645 |
9,957,440 |
94,854,157 |
867,960,826 |
|
Dec, 2011 |
2,920,333 |
9,080,892 |
89,818,219 |
760,755,117 |
|
Total(s) |
26,828,290 |
107,210,673 |
1,114,964,455 |
9,344,857,966 |
|
Average(s) |
2,235,691 |
8,934,223 |
92,913,705 |
778,738,164 |
Click
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WHO IS THE BARREL RACING
AUDIENCE?
-
Owners, riders, trainers and spectators
-
75% are female
-
Median Age is 38
-
Average Household Income of $58,666.00
-
In 2004, barrel racers spent $71 million on horse
related purchases
-
Owns 2.8 horses
-
Owns 2.3 dogs
-
Owns 3.8 cats
-
29% own 4 saddles
-
35% own more than 4 pair of boots
BUYING POWER
-
Barrel racers spent $36 million on trucks in 2004
-
Barrel racers spent $12 million on trailers in 2004
-
Barrel racers hit the road in rigs totaling $48 million
last year
-
51% buy western clothes over 7 times per year
-
70% will buy 4 new tires in the next year
-
75% will buy western jewelry more than once per year
-
80% will buy western decorations more than once a year
PLANNED CAPITAL EXPENDITURES
-
33% of barrel racers plan to spend money on barns next
year
-
15% of barrel racers plan to spend money on tractors and
farm equipment next year
-
47% of barrel racers plan to spend money on farm and
Ranch Fixtures in the next year
-
33% will buy a new truck in the next year
-
50% will buy a new truck in the next 2 years
-
59 % plan to purchase a new horse this year
GOODS AND SERVICES
-
Barrel racers spent $18 million in 2004 in Goods and
Services
-
Barrel racers spent $1 million in 2004 on Horse
Insurance Premiums
-
52% carry equine mortality or major medical insurance
-
Barrel racers spent more than $11 million on Horse Feed,
Horse
-
Grooming products, Medicines and Insecticides in 2004
-
Barrel racers spent more than $2 million on Saddles and
Tack in 2004
MAIL ORDER PURCHASES
-
Barrel racers spent $2 million on mail order purchases
in 2004
-
61% of barrel racers purchased Vitamins, Supplements &
Wormers
-
By mail or e-commerce in 2004
-
56% of barrel racers purchased Saddles and Tack by mail
or e-commerce
-
26% of barrel racers purchased books by mail in 2004
-
19% of barrel racers purchased Video tapes by mail in
2004
-
28% of barrel racers purchase Grooming Products by mail
or e-commerce in 2004
-
53% of barrel racers purchased Western Apparel by mail
or e-commerce in 2004
|
1997 Folks on-line
